SEO Checklist For Building A New Website

Below is our checklist for building a new website. You can use various tools including SEMrush, Screaming Frog or even this SEO checker.

Where To Start

• Add Trust Signals – logos and testimonials.

e.g “Over 15 Years Experience”
“Over 10,000 customers served”

• Where we have been featured
• Secure sites e.g McAfee, SSL certificates etc

LANDING PAGES AND ALL PAGES

• Content above the fold as much as possible
• Allow room for 1,000 words + if need be
• Allow room for images and videos
• Only one h1 heading per page
• Avoid accordion tabs in the content as Google cannot read it:

Some good examples of content for SEO with one h1 and content above the fold:

ONCE LIVE

• Check for broken links and crawl errors using Google Webmaster Tools and brokenlinkcheck
• Create xml sitemap here or using Yoast (WordPress) and submit to Google Webmaster Tools
• Check your site speed using Google Pagespeed Insights and aim for anything over 70 out of 100 for desktop and mobile.